| It takes an entrepreneurial and a marketing mindset to launch and manage a successful Urgent Care Center. Partner with HealthPoint Marketing to ensure your future success.
We offer a ready-to-go suite of services to build awareness, draw patients, and position you for on-going success. The following services are included in our Launch Package for Start-Up Centers. You also have the option to choose services from our Additional Services listing, which are available either a la carte or integrated into the Launch Package at a negotiated rate. Site Location Analysis Using proprietary local market demographic and psychographic mapping, HealthPoint identifies the most lucrative site for your new Center and delivers a comprehensive report. Includes three hours of strategic consulting. Public Relations Plan We evaluate local and national media opportunities and map out a clear, six-month Calendar and Plan to publicize your Center. Press Releases for Launch included. Brand Development Distinguish your Urgent Care Center in a crowded marketplace. Brand report includes specific recommendations based on your Center, with three primary messages to guide the development of all materials. Website Design and Launch Choose from one of our exclusive customized templates to launch your website and build visibility online. Includes design and programming in an open source environment for ease in software integration and website administration by your staff. Website Search Engine Optimization Boost your search rankings through proven SEO techniques and support from experienced web developers. Interactive and Social Media Build awareness and engage potential new business online. We establish four strong social media hubs featuring promotional pages for your practice. Media Buying and Planning Our national media contacts mean lower advertising costs for you. HealthPoint can supplement your media buying and planning or perform those services for you.
Distinguish Your Urgent Care Center . . .Additional Marketing Services HealthPoint offers a variety of customizable services for Start-Up Urgent Care Centers. The following options are available at a separate charge on an a la carte basis or can be integrated into the Launch Package for a negotiated rate. Site Location Analysis Using proprietary local market demographic and psychographic mapping, HealthPoint identifies the most lucrative site for your new center. Our comprehensive report includes radius mapping, population demos and a geographic radius of medical spending for up to three proposed locations. Includes three hours of strategic consulting. Corporate Identity HealthPoint can deliver strategic, professional collateral to better brand your Urgent Care Center. All Corporate Identity Packages include copy, art and professional consultation. This affordable collateral bundle includes:
Marketing Services We provide your Urgent Care Center with customizable marketing pieces and services to more effectively market and advertise your Center. Our Marketing Services start with a strategic look at the best options for your Center and include copy, design and production at affordable rates.
Website Package Your online presence is a key component in a successful marketing effort today. Our website package includes a choice of customized website templates as well as copywriting, design and programming. All HP sites are designed in an open source environment capable of hosting images and video while allowing for ease in both software integration and website administration. Our package also includes Search Engine Optimization (SEO) to insure your Center’s site receives hits in web searches. Includes launch support, and hosting for six months. On-going hosting and website management beyond six months is billed at an affordable rate. Social Marketing Strategy and Packages HealthPoint Marketing works with you to develop a Social Marketing Strategy that best meets the needs of your particular Urgent Care Center. You have options including:
Television & Video Production Services Heath Point Marketing offers full-service television and video production services including:
Media Buying and Planning Our national media contacts mean lower advertising costs for you. HealthPoint can supplement your media buying and planning or perform those services for you. Market Research We’re specialists in market research for Urgent Care Centers, offering in-depth insights into attitudes and changing trends along with actionable data and recommendations.
On-Going Patient Satisfaction Review Understanding patient satisfaction will help you improve patient loyalty, increase referrals, increase profit, provide you leverage when negotiating with other healthcare providers, and will be your benchmark for goal setting.
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